Exactly. The obvious counterpoint. Those people aren't buying shit from them and represent basically no market share. It's privacy-conscious users of services like DropBox they're going after. Most of them don't know crypto or a lot of terms people suggested here. Marketing wisdom dictates you call it whatever gets them to see its value & buy it. Then ignore the haters as you roll around in cash.

Business 101 if goal is max adoption & profit.

Being the storage service that no cryptographer will recommend seems like a gambit that may backfire. Any day now the mainstream press will start asking experts for advice, and you'll be left out of the recommended list.

We've had some time for that to happen. So, whose top players in online storage, whose top in secure storage, and did that match your prediction? Im betting against it.

Except when people look for third party reviews of said products, and find threads upon threads of cryptographers calling out SpiderOak for misleading advertisement. Surely that's just bad PR?

It really isn't. For the third party reading this thread only shows that some cryptographers are calling bullshit on semantics of their advertisement, which is more of a nitpick to most people, and some replies from people who say they use it and it's pretty good.

I get that, I do, but "zero knowledge" isn't all that compelling to begin with; this strategy just seems like it's almost all downside.