Another great motivator is that $30 or $100 is utterly trivial in the context of any website that has some actual business value and investment in its content and design. I know we're all conditioned to think web services should be nearly costless but I happily pay my WPengine bill for multiple sites every month and consider them keeping an eye on things a very good value for my fairly nominal expenditure.
Here we go! Like I stated in my comment, companies like WP Engine, Sucuri and other can easily charge 100$ + for what costs < 5$ to host, because it's wordpress and they "guarantee" a secure un-hackable website.
Fear is a great motivator.