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A comment on Be Healthy or Else: How Corporations Became Obsessed with Fitness Tracking. Parent comment
This is just semantics. In either case, it costs money to not participate.
Marketers like to frame things as the latter, as behavioral economics tells us you get better participation by using the latter words.
But we should draw a distinction between marketing and the bottom line. The bottom line is there's a $50 cost.
This is just semantics. In either case, it costs money to not participate.
Marketers like to frame things as the latter, as behavioral economics tells us you get better participation by using the latter words.
But we should draw a distinction between marketing and the bottom line. The bottom line is there's a $50 cost.