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A comment on Zynga Gunning Up (And Lawyering Up) For War Against Facebook With Zynga Live. Parent comment

Re:Zynga Gunning Up (And Lawyering Up) For War Against Faceb... by allwein on Friday May 07, 2010 @08:16PM (#1329183)
The games themselves may be replaceable, if you're just starting out.

But I don't think that anyone who has invested over a year in gaining achievements and advancement in FarmVille is going to just switch to a new farm game and start all over again.

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Re:Zynga Gunning Up (And Lawyering Up) For War Against Faceb... by richardw on Saturday May 08, 2010 @03:27AM (#1329802)
Agreed, and these days I'd say most of Zynga's marketing is piggybacking on their existing games. They use their position as leverage to introduce new 'properties', which I'd guess they could use to direct you off of Facebook. Especially if this off-FB site of theirs takes off and the bad press continues.
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Re:Zynga Gunning Up (And Lawyering Up) For War Against Faceb... by lenley on Friday May 07, 2010 @08:33PM (#1329229)
That's quite true, I hadn't thought of the individual achievements in the game. It will be interesting to see how strong that investment would be for users.
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