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Re:Once mocked, Facebook’s $1B acquisition of Instagram was ... by ino on Friday December 30, 2016 @09:58PM (#13289186)
And another is having only a square aspect ratio, which simplifies framing for shooting, cropping AND displaying the photos (clean square grid, no pain from phone rotation to see landscape photos).
Re:Once mocked, Facebook’s $1B acquisition of Instagram was ... by Guyag on Saturday December 31, 2016 @07:10AM (#13290715)
They actually got rid of this a little while ago, you can now share horizontal & vertical images within a range of aspect ratios [0].

[0] https://help.instagram.com/1631821640426723