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A comment on Facebook Doesn’t Tell Users Everything It Really Knows About Them. Parent comment

Re:Facebook Doesn’t Tell Users Everything It Really Knows Ab... by xg15 on Friday December 30, 2016 @06:58PM (#13288553)
> Some may even consider it noble to optimize and perfect the world and its institutions (including commerce, via efficient advertising) using large-scale personal data.

Data they don't own. So I suppose, "noble" in the Robin Hood kind of way.

Also, "efficient" in what way? What metric do they optimize that lets advertising benefit society?

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