There needs to be a separate whole section of the iTunes Store for this shit: Music, Movies, TV, Apps, Interactive. It'd come with its own Webkit-based development environment, like Apple is doing for their new iTunesLP format (and did for Dashboard). The people making these pointless apps don't really give a shit about integrating with the phone, and they aren't doing anything they couldn't do in Mobile Safari -- they're in the App Store to get paid.