I don't think Chipotle is just perceived as healthier, you're eating real food rather than meat mix from McDonalds.
Re:Eatsa: Quinoa-based fast food
by smacktoward on Monday December 26, 2016 @12:50AM
(#13257156)
Real food that's so calorically dense and heavily salted that a single burrito contains as many calories and as much sodium as a person is supposed to eat over an entire day.
Organic is good, responsibly sourced is good, but neither one automatically equals healthiness all by themselves.
I'm not so worried about the calories. It's the insane amounts of salt in everything. No one even seems concerned about it.
There's heaps of unhealthy fast food joints, the difference is the marketing. A Chipotle burrito has over 1000 calories but is perceived as healthy. That's twice the calories in a Big Mac.