News for hackers. Stuff that matters.
Re:Ask HN: How to earn trust from users and increase convers... by stevewilhelm on Saturday December 24, 2016 @04:14AM (#13249155)
Take a look at Staford's Web Credibility Research. The work is a bit dated, but many of the findings are still useful.

https://credibility.stanford.edu/research.html

Re:Ask HN: How to earn trust from users and increase convers... by leomayleomay on Saturday December 24, 2016 @03:36PM (#13251523)
cheers, will do