I believe the majority of data science jobs today are involved on doing only the first (to gather pontual insights) and dropping the ball on the second since it involves a lot more software engineering, and those jobs are currently being fulfilled by those without this skill.

I foresee this being a source of frustration in the next years for companies that fell for the data science hype, once they figure out it takes significant investment and commitment to build intelligence into their systems, or even curate high-quality data to do it right in the first place.