Re:Tim Cook assures employees that Apple is committed to the...
by toyg on Tuesday December 20, 2016 @06:55AM
(#13219052)
> I've been wanting a mac laptop the size and weight of a MacBook Air 13" but with a retina display for years
If they'd sold these new models as New Air, everyone would be fine; Air customers would be ecstatic and Pro customers would be interested. But they called them Pro and slapped (raised) Pro prices on them, which is basically trying to sell me shit for chocolate.
It's an utter failure of branding and marketing, which is what Apple is supposed to be the best at.
If they'd sold these new models as New Air, everyone would be fine; Air customers would be ecstatic and Pro customers would be interested. But they called them Pro and slapped (raised) Pro prices on them, which is basically trying to sell me shit for chocolate.
It's an utter failure of branding and marketing, which is what Apple is supposed to be the best at.