Uh, comparing Apple to Rolex is ridiculous. One is a mass produced piece of plastic retailing for a few hundred dollars, and the other is a status symbol of craftsmanship that, price point wise, is more equivalent to a used car. Smartwatches inherently occupy a niche like Google Glass. Real watches, timepieces, chronographs, are already so well established and up market that, uh, I don't think the conversation is really even comparable.