Same here. I actually chose Pebble as my "brand" explicitly because it was a tool first, and initially had none of the bullshit fitness focus. I was a tad disappointed when they later started focusing their marketing efforts on fitness crowd, but thought - hey, maybe that's what they need to survive/grow. I guess it wasn't enough.

I'm painfully aware I'm too nerdy a person and don't fit well on the market. Shiny toys that provide little utility just don't appear to me. I guess the only way to get a smartwatch I want is to sit down and finally go through that The Art of Electronics 3rd Edition, and then build one myself.