Re:The Gun Industry's Lucrative Relationship with Hollywood
by ocdtrekkie on Friday December 16, 2016 @05:55PM
(#13197653)
Why do pharmaceutical companies advertise products to regular people when they can't be purchased without a prescription from a doctor?
Certainly gun companies advertise directly to military as well, just as pharmaceutical companies are infamous for the extent they advertise to doctors. But there's some benefit to your product being a "household name", even if households aren't purchasing them.
And it goes beyond "well, military purchasers probably watch movies too", but the notion that such purchases end up in front of politicians, and eventually voters are in some fashion involved in how hot or cold desire for military spending is.
Certainly gun companies advertise directly to military as well, just as pharmaceutical companies are infamous for the extent they advertise to doctors. But there's some benefit to your product being a "household name", even if households aren't purchasing them.
And it goes beyond "well, military purchasers probably watch movies too", but the notion that such purchases end up in front of politicians, and eventually voters are in some fashion involved in how hot or cold desire for military spending is.