Facebook makes its money from spam, as do the news.

Because they've lost credibility there's this new huge reach to label things as condoned or not. That's not going to solve the ultimate problem, which is that the information industry has become a platform where the highest spam bidder wins dissemination on the platform, rather than what spam is shared by people.

This is just one more step in the centralization of control of social media. There's still going to be plenty of spam, it just has to pay the gatekeeper (Facebook) or otherwise be on its good side.

If having free speech produces "infinite spam", then that's a byproduct worth the benefits of not being limited on what ideas are ok to say and what ideas are not.