Much effort is expended on branding and naming. This would, at a bare minimim, include a basic consideration of how a word is commonly perceived, irrespective of whether the common perception is accurate.

Tesla is fully aware of the cachet that the name confers upon the brand, while displaying it prominently and relegating the absolution and disclaimers to the finer print. I like Tesla. I admire Musk's acumen and vision. But, here, they are certainly equivocating and it's irresponsible.