I think that whole ridiculous "cultural fit" nonsense is why I ignore jobs in the BA. What on earth do I care if my team listens to the same music that I do? or wants to eat the same food I do? Culture is best when it's infused with all kinds of outside sources. Having this homogeneous hive-mind isn't really good for any business. But trying to explain that to your average 20-something is typically not that easy.