I'm pretty sure Apple's success is mainly due to building good products that people want and are willing to pay high prices for. Wacky marketing language may be part of their corporate culture but I don't think it's much responsible for their success.

I should be clear, I meant their focus being on the bigger picture. Not on pleasing the HN/Slashdot/reddit types.

Yup that's it. The only reason they are the most successful company in all of capitalism. /s