Given this "encrypted" X , y dataset, I could easily find the unencrypted version... (even if I don't know 20 or -0.5, this still reveals so much of the structure that I don't believe it provides any real protection against anything except the most lazy attackers)
And simple linear transforms on already anonymized features are not so easy to reverse engineer as you may think. Just try it on a few datasets from UCI.
Agreed on the clever marketing, but at least they put their money (expensive dataset) where their mouth is (release it to reverse engineers the world over).
Fully Homomorphic Encryption challenges would be interesting, but it would disqualify our current state-of-the-art algorithms, and reduce the playing field to a handful of people who know how to write algo's that work with Fully Homomorphic Encryption (if any competitor at all is allowed to work on this, and not too busy working for the NSA).