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A comment on NBC will shut down the Breaking News app. Parent comment

Re:NBC will shut down the Breaking News app by ghettoCoder on Monday December 12, 2016 @09:28AM (#13158191)
If they're anything like the place I work at it comes down to mindshare. Yes, it's just consuming a Twitter feed and maybe some other proprietary datasource but some exec "needed" an app because then our logo (icon) is on the phone's screen. It's visible and quick for people to access the news feeds instead of going elsewhere.

Sadly, most of the decisions we question are driven by marketing.

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Re:NBC will shut down the Breaking News app by thinnerlizzy on Monday December 12, 2016 @12:57PM (#13160126)
Having been pretty close to many mobile apps that came out of NBC in the early boom days, I can confirm that this was the case for many/most of the apps I ever touched. Most of them were pretty bad, just RSS driven web pages in a native wrapper. Getting the brand onto users' devices was the primary goal, experience be damned. I can't speak to Breaking News, that was a different team.
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