I have seen this happen to a friend. He was active in a political party, and was interviewed by a local station which was doing a piece on politically active millenials.

They sent a reporter with a camera crew and he spoke to them for over one hour about his political views and ambitions. In the end, only a single soundbite ended up in the piece. It was a metaphor he used somewhere inbetween, so forgettable that I can't even recall it.