Maybe I am misreading you and other posters here, but I am getting the idea that people don't think this is a real thing or that it's no worse then actual news. This shit is real, harmful, and really not hard to find. I have a pretty trimmed down Facebook account but I would see multiple fake news posts shared by people every other week or so this past year. The way people talk about manipulative ads here could be applied to these articles. The worst part is they are incredibly easy to debunk, but no one gives a shit about checking what they read.
Can't say for others, but personally, I do believe the phenomenon is real. But I don't see it as something significantly different than "regular" reporting. It's a difference in degree, but not in kind. Regular news already only pays lip service to factual accuracy.
https://www.washingtonpost.com/national/for-the-new-yellow-j...
https://medium.com/@ev/i-found-it-interesting-that-when-i-we...
I can remember several scandals over the years from the big news agencies that would be considered "fake news" by today's standards. They range from just being wrong to outright fraud. This is nothing new, this crap existed before there were websites. It's just that people simply choose not to remember to continue their desire to have something whine about.
It is also an old tactic by people wishing to discredit those that disagree with their agenda, whether it is political or economic.
I am surprised by that too. This whole "fake news" thing appeared out of thin air around the US election and is reportedly a new phenomenon - as if most of the "regular" news coverage wasn't already of various degrees of fakeness.