It turned out to be rather profitable for him.
A self-confessed fake news creator made a dubious yet flattering claim about liberals not believing fake news because they were too smart, which fell apart upon a brief check, and liberals everywhere believed it. Brilliant.
[1] http://www.denverpost.com/2016/11/05/there-is-no-such-thing-...
[2] http://www.citypaper.com/blogs/the-news-hole/bcpnews-someone...
FBI suicide, 569k: https://graph.facebook.com/?id=http://denverguardian.com/201...
Atlanta shooting, 222k: https://graph.facebook.com/?id=http://baltimoregazette.com/a...
Everybody leaves in a mad rush, and soon the oilman is alone with a surprised St Peter who says that he may do as he pleases in this now-empty oilman district of heaven.
The oilman turns to St Peter and says: "You know, there might actually be some truth to that rumor..."
Naivity and foolishness are not partisan traits.
http://www.npr.org/sections/money/2016/12/02/504155809/episo...