The thing is, advertisers need the web - it's rendered nearly all prior advertising and media paradigms obsolete, or at the very least, less cost effective. But the web doesn't need advertising.

So the solution is simple - businesses advertising online that fail to convince users to opt in to paying for their content somehow will lose revenue and die. The free market at work.

>Are people going to switch to a paid version of Facebook? Twitter?

Maybe, maybe not. The web will survive without both, however. But I suspect that enough people would be willing to pay for Facebook, at least, to make it viable. Not viable at its current scale, perhaps, but something is better than nothing.

>Is everyone expected to get Youtube Red?

I honestly believe the answer is yes, eventually, everyone will be expected to get Youtube Red, because paid, licensed content makes more sense for Google than the morass of illegal and non revenue generating fare that is currently the bulk of Youtube content.

>And are we only supposed to look at the few news sources that we can justify the subscription cost for?

That actually sounds like a good idea, given the quality of most news sources. They should have to work harder to earn their bread.