That there is part of the problem. That is a very western phrase that reflects an ingrained system at the root of the problem. Binary is for silicon. There are multiple sides, or there is one. There is almost never exactly two. But we are trained to expect equal time for "both sides". It makes people think they are well-informed, when in reality if you are hearing exactly two stories you are almost certainly being hoodwinked.

This isn't Hotelling. Hotelling occurs where the proponents choose their sides, their stances in a debate. When a news organization wants to inform people that a meteor is heading to earth, picking a pro and con pundit isn't hotelling. That's just manufacturing a controversy where none exists. Note that weather forecasts rarely give "both sides" ... until one wants estimates beyond next month. Then they have to bring in the pro/con people in that manufactured controversy.

A careful citizen should dismiss two-sided debates, or at least realize that "both sides" is a marketing trick. Read the research. Read, and understand, the statistics.

https://en.wikipedia.org/wiki/Hotelling%27s_law