Best selling books on the back of fake reviews and gaming the amazon process, no? His whole model is cheating and abusing the goodwill of others, and half the "business advice" in his books is "here's this blatantly unethical technique, and here's a sophist argument as to how it's actually fine" (e.g. "there's no official definition of expert, so just study the subject for an hour, call up a local university and offer to give a free talk, and then you can call yourself an expert who's talked on that subject at $university")