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A comment on Google Makes So Much Money, It Never Had to Worry About Financial Discipline. Parent comment

Re:Google Makes So Much Money, It Never Had to Worry About F... by nkkar on Thursday December 08, 2016 @09:14PM (#13136152)
Any reading recommendations?
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Re:Google Makes So Much Money, It Never Had to Worry About F... by bane on Thursday December 08, 2016 @10:56PM (#13136547)
Business is Fun (Vendel, Goldberg) is part one of hopefully a multipart, incredibly researched, history of the company.

https://www.amazon.com/Atari-Inc-Business-Curt-Vendel/dp/098...

The ANTIC podcast also has some absolutely incredible interviews with folks form the era: https://ataripodcast.libsyn.com/

"Racing the Beam" is a more technical analysis of some of the early Atari platform development for the VCS/2600. This platform was Atari's cash cow and they failed to really pivot away from it. https://www.amazon.com/Racing-Beam-Computer-Platform-Studies...

These are probably good starting points.

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