I think every company has a mix of horribleness and goodness, and based on the data I have, it seems like the mix at Amazon is more skewed towards horrible than other major companies.
I've made the same observation as you, but I think there are other factors at play. It seems that Amazon has become the new "cool" company to hate, just like Microsoft was a few years ago. I've personally heard a mix of positive and negative stories from all the big 3, but Amazon seems to be the only one that makes headlines.
I'm not trying to say that Amazon is perfect, or even better than Microsoft or Google, I'm just saying that maybe it is better to trust the opinions you hear from people you know rather than what makes the front page of HN, wherever that happens to take you.
During my Microsoft internship, I watched a male coworker verbally harass a female coworker to tears while she was giving a presentation and no one batted an eye. A friend told me to come check out Amazon, and I've never looked back. I would never go back to Microsoft, but I don't fault people for going there because I know that it is a huge company and that my experience isn't representative of the whole.
Anyways the difference here is HR/recruitment was too "ambitious".
The SDEs have found out and we have put a stop to it.
My wife recently went through the hiring process at Amazon. She completed an online programing test, then went through an interview where a recruiter asked basic CS questions over the phone, and was then invited for an onsite interview. She took a day off from work, and spent about 4 hours doing the interview at Amazon's SF office. The interviewers had come from Seattle. This happened over 3 months ago, but she has not heard anything from her Amazon recruiter about the interview outcome. The recruiter had earlier promised to get back no later than 2 days after the onsite. My wife's emails to the recruiter were unanswered.
We understand why things are this way - the recruiter wants to utilize her time on candidates who convert; any time spent on a rejected candidate is time "wasted". But when a candidate takes a day off from their current place of work to attend an onsite to get treated without common courtesy is sad state of affairs. Imagine if the situation was reversed - once the interview was arranged, and my wife agreed to do it, how would all those interviewers who flew in from Seattle have felt had she not turned up?
You seem to be interested in fixing things at Amazon. I mentioned this incident to point out that recruiting at Amazon can do with much course correction. Take time to look in the mirror and understand why it is that only Amazon among large tech employers attracts such negative attention. Sweeping all of that under the "we are now the cool company to hate" category is dishonest. Again, I am glad that this particular incident posted by the OP has caused a positive change in the recruiting practices.
Presumably so that said PR team can create throw-away accounts and defend Amazon.
That's really the problem with the social media policy. On the one hand, it protects the company from the worst possible outcomes of letting untrained employees loose on social media - and given the size of the company and the diverse views held by its employees, I could imagine those outcomes being pretty dire! But on the other hand there's a chilling effect on positive impressions of the company.
[0] that was a lye[1]
[1] removing the stain on my reputation
So, they are wading into discussions of Amazon, just in a way that's not directly linked with an existing nym? Following neither the letter nor the spirit of the rule?
Addressing your experience directly - I really enjoyed my Amazon interview in Edinburgh eight years ago. Lots of interesting free-form problem solving, with the whiteboard there to jot down notes rather than to produce working code.
I'm guessing there are teams or entire orgs which just don't take interviewing as seriously, though - again, with Amazon's scale, it's not surprising.