Re:Ask HN: How to market Fat Ninja Hot Sauce
by nudge on Sunday May 02, 2010 @03:41PM
(#1313009)
Find some college students and offer $100 to anyone who can drink an entire bottle. Film it. Put it on youtube with a link to your homepage at the end of the video. If it works, run a whole series of hot-sauce-abuse videos. Just make sure you get people to sign waivers first.
[ Parent
| on HN ]
That sounds really funny, but my stomach is hurting just thinking about it!
I remember hearing about a kid who chugged a cup of hot sauce on a dare maybe 10 years ago and died. Not sure if it's urban legend or not, but obviously if you had paid the kid $100 to do it you would be in a heap of trouble.
Eh, people eat Bhut Jolokia peppers all the time on dares, I haven't heard of anyone dying from it. I spent 30 seconds googling and couldn't find any instances of anyone dying from hot sauce, save one fellow who died after a hot-sauce eating dare; but the article doesn't say what the cause of death was.
Anyways, it might not be a bad idea for some viral videos assuming the OP spends more than 30 seconds researching, involves a lawyer, draws up liability waivers, etc...