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Re:Why Your Facebook Ads ‘Don’t Work’. by bad_user on Sunday May 02, 2010 @03:30PM (#1312992)
> Facebook advertising should be very efficient (unlike Google Adwords) since they know everybody who has seen and clicked an ad (you have to be logged in to see ads)

Oh, I don't know about that ... Google tracks you through their cookie, and personally I'm logged-in all the time since I use lots of Google services.

Facebook does have an advantage ... through their gadgets that get displayed on other websites, they know where you've been. But on the other hand Google knows what you're searching for, and it can also read your personal or work email (I see lots of companies migrating to Google Apps).

Personally I think Google has yet to take advantage of all the data they've collected. And I also think Google has a lot more evil-potential, fortunately they are still playing nice.

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