Thanks for that. Looking at the specs it seems to have equivalent battery life (ignoring GPS, which is fair), is just as water proof and generally looks like an alternative.

I'm not sure I like the looks of the thing (but then again, pictures are bad and I should get my hands on one first) and I've no idea about their app platform yet.

Do you happen to know if this works completely offline, ignoring cloud offerings? Can I track whatever I want to track and keep it on the device and/or my phone only?