Check out Troy Hunt's experience, with his ridiculously unobjectionable sponsor scheme, and the fact that ad blockers have gone out of their way to explicitly block it anyways: https://www.troyhunt.com/ad-blockers-are-part-of-the-problem...

Even if you believe you only use the ad blocker because of terrible advertisers, you're likely harming legitimate ones as much or more.

Also why am I paying for something without seeing what it is?

"Here's our content, maybe help us keep producing it by showing our promisedly sane ads?"

I buy a subscription or show ads to 90% of the web sites I visit more than a couple of times per month, as long as they offer them.

Depending on the answer to those questions, it may be the case that knocking those sites out of the feed would statistically drive revenue to sites more likely to use Google's ads, in a way that would give them total plausible (if not simply "true") deniability.