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Re:Anil Dash Is the New CEO of Fog Creek Software by rkcr on Tuesday December 06, 2016 @02:16PM (#13117403)
Joel's article on the Trello spinoff is instructive: https://www.joelonsoftware.com/2014/07/24/trello-inc/

tl;dr - Gave investors the ability to invest solely in Trello instead of all of Fog Creek.

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