Bingo. The fact this is one of the two most popular TED talks says volumes about TED, and how to interpret TED vis-a-vis the broader scientific community.

>The fact that the presenter is a beautiful, well dressed woman speaking at a commercial venue certainly helped this get popular.

imagine if additionally such a woman also had heavyweights like Kissinger, Shultz and future DOD secretary on the board of her enterprise... It could have easily get into like almost 10B valuation.