My data doesn't agree with what he's saying. GoDaddy's reputation is on par with the majority of the EIG brands. A Small Orange was a good company post acquisition by EIG for a while. I wrote about that specifically here: http://reviewsignal.com/blog/2016/01/19/the-rise-and-fall-of... basically it went to hell once EIG management got involved and the original people team/staff left and it got merged into the conglomerate.
I'd be curious to see his data as well and why it his conclusions seem so different.
OP here - me, too :)
Question: are you including every tweet in your analysis, or do you ignore some as being irrelevant? I mentioned the example of people complaining about spam from public whois records; if you mark such tweets as negative, I could see that explaining a large part of it.
(I ignore them as I don't see it as being directly related to a host's performance, even though I know there's an argument to be made about public and "private" whois records).
FWIW I also ignore positive tweets that consist of short generic "great, thanks!" or "Yay, awesome!" - I've found that they most often tend to be talking about some sponsorship/promotion or meetup/party the host has held.
Do you have a link to your site? Be curious to look at what you're doing.