Trying to get people who make Word documents to make web documents instead, using HTML. I think it's time to bring HTML and the web to the mainstream. Companies are currently paying hundreds thousands of dollars to copy/paste from Word to a CMS that store the document in a database blob, when they could make HTML documents themselves for peanuts. Once you have the documents in HTML format instead of a closed binary format, it's possible to use all the nice tools we developers use, like git.