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Re:Ask HN: Why do newsletters not work? by plusgut on Monday December 05, 2016 @05:20AM (#13104519)
This! So much this! If you want to test how effective things are, always make A/B tests. And as stated before 8% click rate is pretty impressive.
Re:Ask HN: Why do newsletters not work? by samayshamdasani on Monday December 05, 2016 @09:35PM (#13111820)
Good point - will test out on the next email