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Re:Ask HN: Why do newsletters not work? by nedwin on Monday December 05, 2016 @01:49AM (#13103805)
This is a great post^^.

I've had a similar size list as high as 55% open rate and 22% click through. The key is high quality content that tailors to the subscribers on your list, and preferably that is low on spam.

Surveying the users is a great start, I'd also check out what competitors are doing for some ideas.

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