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Re:Ask HN: Why do newsletters not work? by gus_massa on Sunday December 04, 2016 @08:32PM (#13102812)
Not sure what is happening, but the low unsubscribe rate may be because in gmail it's much easier to mark a message as spam than unsuscribing.
Re:Ask HN: Why do newsletters not work? by jlgaddis on Sunday December 04, 2016 @10:05PM (#13103110)
Assuming there's a List-Unsubscribe header present, Gmail will also (offer to) unsubscribe the recipient from the list when marking an e-mail as spam.