Yeah, agree on that. Some rental places don't mind delivering the car to you, e.g. https://www.hertz.com/rentacar/productservice/index.jsp?targ... and I vaguely remember some startup car rental place advertising just that.

Important to note that currently it's the Uber and Lyft drivers that are subsidizing the cost of getting the car to you - they are not getting paid for the miles driven. Whether or not this cost will be subsidized by Uber/Lyft in the future remains to be seen.