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Re:Great Marketing: Honest Tea Tests Wall Street's Honesty by xxzz on Friday April 30, 2010 @08:46PM (#1309875)
Maybe the high-income earners assumed that it was free?
Re:Great Marketing: Honest Tea Tests Wall Street's Honesty by j-g-faustus on Friday April 30, 2010 @09:01PM (#1309899)
Don't think so, it was clearly marked with price list and everything.

I imagine it's more along the lines of "I'll pay them all by the end of the week/month", and then they forgot about it. Or perhaps sales grabbed a bunch to hand out to potential customers, assuming that the company would reimburse any losses.

Either way I don't think the high-income earners were deliberately cheating more than average.

But I think it is a point that the price of a candy bar looks like smaller and smaller change the more you earn, perhaps to the point were it seems irrelevant.