I don't think that's why people buy consumer reports. At least for me it's about getting a professional review in the context of the product as well as against others in the same category from a source whose only interest is keeping the customer (me) informed. I'll admit that limits the selection of the products reviewed, but I'm OK with that trade off.

I think what you're describing could work well for Angie's List though (also a customer of theirs).