I don't think it's as much ignorance as it is a specific reaction and pushback. I imagine we've all got someone in our social circle who pushes back against "political correctness gone made", or the green agenda or whatever else. Oddly, it's very rarely against the big end of town. Maybe that's because wealth is still something that almost everyone aspires to?

If not that, a feeling of helplessness? You can cut down on beef, but you can hardly convince everyone or stop industry lobbying against the environment.