Re:There is a huge problem with Adtech today: It's Deplorabl...
by jesserwilliams on Wednesday November 30, 2016 @07:39PM
(#13076025)
I don't think that getting rid of 'Adtech' altogether is the answer. It's still a valuable source of revenue for many companies.
The point of the article was that the way 'Adtech' is currently used is broken. Ads shouldn't be a frustration or interruption to the native experiences where they are hosted.
I like the concept of RAM (Reward Activated Marketing) mentioned in the article, it takes into account UX, and good UX will always win.
The point of the article was that the way 'Adtech' is currently used is broken. Ads shouldn't be a frustration or interruption to the native experiences where they are hosted.
I like the concept of RAM (Reward Activated Marketing) mentioned in the article, it takes into account UX, and good UX will always win.