Man, haven't heard that name for years. Traffic Vance and others like them were all the rage when affiliates were big on "CPV" (cost per view) traffic where instead of paying on a CPM rate for pop-up and pop-under traffic, they would pay for each view. The CPMs were actually pretty high in many cases, but when you think about the computer savviness of the infected users, the shady tactics affiliates would use, and the potential payouts, the math definitely worked out for many of them.