Re:Arduboy – A game system the size of a credit card
by sampullman on Tuesday November 29, 2016 @03:31AM
(#13061699)
Not really, a decent BOM will include assembly fees, logistics, factory profit, and freight for parts (which is negligible with quantities over a few thousand).
Of course if the product is successful, they could be undercut by Chinese OEMs. However, if they get to that point I'd bet they would have enough branding momentum and community that it wouldn't be a major problem.
Meaning BOM != cost