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A comment on We turned $140k on Kickstarter into $40k debt and broke even. Parent comment

Re:We turned $140k on Kickstarter into $40k debt and broke even by taneq on Monday November 28, 2016 @11:03PM (#13060683)
> "This ad is for your spouse who wants to see you in this."

The same reason that underpants come packaged with pictures of hunky guys on the front. The guys aren't there for the men wearing the underpants, so presumably they're there for the women buying them.

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Re:We turned $140k on Kickstarter into $40k debt and broke even by slau on Tuesday November 29, 2016 @01:23AM (#13061274)
They're also there for you: "Maybe I'll look more like this wearing these?"

They don't crop the faces off the model's picture only for costs. They don't have a face so that it's easier to project yourself with said body.

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