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A comment on We turned $140k on Kickstarter into $40k debt and broke even. Parent comment

Re:We turned $140k on Kickstarter into $40k debt and broke even by mikekchar on Monday November 28, 2016 @08:49PM (#13060049)
I've seen the numbers for the company I work at and when they adjust their Google ad spending amount, it correlates pretty directly to sales. I was quite surprised as I had a similar feeling before seeing that.

What's interesting, though, is that the company I work for does a lot of repeat business. So I don't think we actually pick up many new customers. It's more that the ads encourage our existing customers to visit us again. They may not even click on the ad.

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Re:We turned $140k on Kickstarter into $40k debt and broke even by jwagenet on Tuesday November 29, 2016 @01:47AM (#13061356)
Then the ad is doing exactly what it needs to. As mentioned elsewhere, the ad doesn't even need clicks; as long as the ad instills a conscious reminder or unconscious reinforcement of the product/brand then it's done its job.
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