We turned $140k on Kickstarter into $40k debt and broke even

Re:We turned $140k on Kickstarter into $40k debt and broke even by appleiigs on Monday November 28, 2016 @08:40PM (#13060013)

There seems to be many problems you faced that could have been avoided just be asking questions :(. For example, asking "do you have experience shipping to Amazon fulfillment centers?". Or talking to the several folk in industry and the CEO ahead of time.

I also have an issue with the Big Lesson of "order at most two times what you've already sold". The lesson shouldn't be a rule of thumb. The lesson should be to find methods to gauge interest better, not just "2X maximum".

Anyway, thanks for sharing. I obviously thought it was an interesting read and it got my brain thinking.

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Re:We turned $140k on Kickstarter into $40k debt and broke even by JPTeasdale on Monday November 28, 2016 @09:09PM (#13060141)

Yep. You're 100% right. At the time, we didn't know the questions we needed to ask or who to ask them to.

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