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Re:We turned $140k on Kickstarter into $40k debt and broke even by ClassyJacket on Monday November 28, 2016 @06:45PM (#13059415)
I've had amazing results with Facebook ads. We usually turn 20$ into a couple of sales of 40$ items with high margins. I've got a new ad going up in 4 hours.

That being said, if the profit margin on the items wasn't so high it would be far worse. We're in a particularly good position that way. But on the other hand I haven't done alot of analytics or improvement on the ads either.

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